We have something extra special to announce. Our new product Pure Play has been coated with a groundbreaking new material called PureTi. This material has some truly extra special properties with one of the stand out characteristics being, its ability to act as a catalyst in destroying viruses.

This might sound a little bit too good to be true, but it really does help combat the spread of viruses by breaking down the virus cell walls. The material in Pure Play is backed up by NASA as a “Dual Use Technology Partner”. The material is being used in multiple industries such as public transport, construction and medical applications. It also has backing from the European Horizon 2020 project.


As well as being able to destroy viruses, Pure Play also actively cleans air pollution. Pure Play is actually able to break down nitrogen oxides (NOX), sulphur oxides (SOX) and volatile organic components (VOC). These compounds are common air pollutants in modern cities and the extraordinary thing about Pure Play, is that it continues to break down these molecules over and over, without the need to be replenished.

Destroy virus